Extreme Unboxing case study

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  •  Samsung GSII - Extreme Unboxing - Case Study
  • We re-invented unboxing by inviting 7 popular technical bloggers and asked them to review Galaxy SII in different but equally extreme ways.

    Those videos created for Samsung Galaxy SII went viral
    - hit 1 Million + views
    - 800 blogs mentioned the campaign reaching 20m readers
    - 110,000 online mentions
    .
    The Galaxy SII became Samsung’s best selling smartphone in the UK.
    It re-invented how tech brands approached unboxing videos going forward.
    Picking up a load of awards and accolades.