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Extreme Unboxing - Samsung Galaxy GSII - Case study
 Samsung GSII - Extreme Unboxing - Case Study
We re-invented unboxing by inviting 7 popular technical bloggers and asked them to review Galaxy SII in different but equally extreme ways.

Those videos created for Samsung Galaxy SII went viral
- hit 1 Million + views
- 800 blogs mentioned the campaign reaching 20m readers
- 110,000 online mentions
The Galaxy SII became Samsung’s best selling smartphone in the UK.
It re-invented how tech brands approached unboxing videos going forward.
Picking up a load of awards and accolades.