- We re-invented unboxing by inviting 7 popular technical bloggers and asked them to review Galaxy SII in different but equally extreme ways.
Those videos created for Samsung Galaxy SII went viral
- hit 1 Million + views
- 800 blogs mentioned the campaign reaching 20m readers
- 110,000 online mentions
The Galaxy SII became Samsung’s .
It re-invented how tech brands approached unboxing videos going forward.
Picking up a load of awards and accolades.