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About

Role: Director of Web User Experience - Express Scripts A collaborative effort with Marketing, Creative Services and many areas of Express Script… Read More
Role: Director of Web User Experience - Express Scripts A collaborative effort with Marketing, Creative Services and many areas of Express Scripts helped to successfully redesign Express-scripts.com. Read Less
Published:
2011
Role: Director of Web User Experience - Express Scripts

I have the pleasure of working with a number of creative individuals that, together with Marketing, Creative Services and many areas of the company, helped to successfully redesign Express-scripts.com.
Before

Single Homepage
The Express-scripts.com website was used by a variety of audiences but not tailored in a meaningful way. With a B2B, B2C and overall corporate focus, it was a usability challenge.
After
Member Homepage

By separating the member experience from the various other corporate messages, we are able to target a large group of visitors more effectively. The redesign allowed us to deliver the appropriate message and functionality at the right time.
Corporate Homepage

With a separate landing area of corporate information, we are able to more effectively target clients, prospects, media and potential new hires more effectively while driving the appropriate value prop.