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Packaging for the adventurous shop called Expedition.
On the verge of discovery
Expedition is a shop in Russia which sells different goods for city dwellers which like to spend their free time in the country side. Picknics, short walking journeys are they specialities. What distinguishes them from other shops is that they are more about creating a story than just selling goods. They are full of spirit of advetures and discoveries. They are also quite humourous and they'd like to keep in this way. Here are some examples of identity and packaging for this shop.