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Branding for new Seafood retail concept in Western Australia. Exmouth Fish Co. deliver the finest seafood from ocean to plate as they 'catch the … Read More
Branding for new Seafood retail concept in Western Australia. Exmouth Fish Co. deliver the finest seafood from ocean to plate as they 'catch the fish they sell'. Read Less
Published:
Masterbrand.
Beaufort Light, Regular, Bold.
Cooking icons.
Delivery truck.
Point of sale stab tags.
Portion controlled fish packaging.
Branded shopping bag.
Business cards with wet-look to sell the 'We catch the fish we sell' tagline. 
Brochures used to tell the Exmouth Fish Co. story and explain the cooking icon system.
Half-page press advertisement in local newspaper.
After 9 months of development, the flagship Exmouth Fish Store opened its doors for business today (April 7 2009).

Exmouth Fish Co. is a seafood store with a difference. EFC not only catch the fish, they now process, transport and sell them in their retail outlets. Their tagline 'We catch the fish we sell' couldn't be more true as they control the entire supply chain. When customers buy seafood from an EFC store they know that they are receiving the very best product.

The EFC branding began with the creation of their logo, a play on positive and negative space with a traditional logotype. The logo has since become the backbone to the entire EFC brand. Images of fisherman, the fishing process and the product feature heavily in the branding with the centre-piece being a giant 10 metre stretch of wall telling the EFC story in a scrapbook style.

EFC intend to open additional stores throughout 2009 and will push the new brand into new ventures in the years to come.