Evoque Special Edition with Victoria Beckham
We were commissioned by Land Rover to produce material for the launch of the Range Rover Evoque Special Edition with Victoria Beckham at the 2012 Beijing Auto Show.
Our brief was to bridge the gap between the fashion and automotive worlds and produce material for both a VIP launch event with Victoria and media information for the show itself.
Following a studio shoot with fashion photographer Nick Knight and Victoria Beckham, together with a location shoot of the car in Spain and LA, a premium limited-edition brochure was produced as a gift for a launch party and evening event.
Two hundred of the brochures signed by Victoria and Gerry McGovern will be presented to the owners of the Special Edition Evoque.
Additional media assets for this project included video footage and a comprehensive suite of images.