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Problem: Evian needs to increase awareness of its sponsorship of Wimbledon. Solution A real-time location-based ball hunt across London. Catch … Read More
Problem: Evian needs to increase awareness of its sponsorship of Wimbledon. Solution A real-time location-based ball hunt across London. Catch the ballboy as he checks in round London for the chance to win Wimbledon 2012 tickets. Follow the Twitter clues and check-ins to track down the ballboy's location. Go to the location and check in there before he leaves to win prizes. Media: Experiential, mobile and social media, supported by print, online ads, promoted tweets, sponsored stories on Facebook plus Maria Sharapova's endorsement of the campaign. Read Less
Published:
The evian ball hunt. A real-time hunt across London to win Wimbledon centre court tickets. 
Follow the twitter clues to find out where a roaming ball boy is going to check into next. 
Find the ballboy and check in at his location via Foursquare, Facebook or Twitter.
 
Receive your numbered ball for a chance to win Wimbledon tickets. 
The event was hubbed on Facebook. 
The first 10 people to arrive at each location also won extra goodies.
Promoted via digital posters
And traditional posters. 
Also promoted via Maria Sharapova's social media feeds.