A branding and packaging project pitch completed for Whittakers New Zealand
Everyday Hero Chocolates
Branding & Packaging Returning the Hero Status of the Everyday Man!
Whittakers is an iconic and much-loved kiwi chocolate brand, manufacturing gourmet chocolate bars, blocks and bites made from rich Ghanaian cacao beans. To help the brand expand it's appeal to a younger, 'hipster' demographic I worked with fellow designs Jay Watson, Eva Ni and Jess Moore to develop a new sub-brand, packaging and promotional assets targeted specifically towards hipsters. The project was completed as part of completed as part of the Diploma of Computer Graphic Design course at Natcoll and featured on TheDieline.com