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About

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Branding and packaging for the norwegian soda Eventyrbrus. We took inspiration from the traditional fox from norwegian fairy-tales, who is always smart and a bit cunning towards the other animals. The goal was a playful and slightly sassy image that would please the young pranksters who would be our target group. We also printed fox stickers as part of an ambient launch campaign, which would showcase the rascal fox all around town.