How to make people look at music posters on the street. We are often too occupied while walking and nothing catches our eyes longer than few seconds. Those seconds are critical when trying to sell the product, or in this case music event. If the by-passer sees something interesting, new or even bizarre, he will go and take a closer look. Doing so, the viewer is hooked and the event might get a new attender.
Loiva Live poster is an endless playground for eye, influenced by the Commondore 64 computer games and pixel graphics. Eye starts to wonder around the poster and clearing up the information it keeps. Viewer might even find the hidden marshmallow from the poster.