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2012 Eurobest Young Creative's Competition was about communicating IADE University as pole for Creative Ideas to the market and it's entrepreneur… Read More
2012 Eurobest Young Creative's Competition was about communicating IADE University as pole for Creative Ideas to the market and it's entrepreneurs. Plus, the underlining selling purpose was that "Ideas are a valuable asset during the crisis". We used the tagline "This idea could pay the crisis" alongside successful business ideas that end up being big companies. In the end you could read "An idea can change the world". Read Less
Published:
 
 
Eurobest Young Creatives
 
Print | Web | Mobile
2012

       
Eurobest, is a three-day Festival and Awards Show for Europe's creative industry.
 
2012 Eurobest Young Creative's Competition was about communicating IADE University as pole for Creative Ideas to the market and it's entrepreneurs. Plus, the underlining selling purpose was that "Ideas are a valuable asset during the crisis". We used the tagline "This idea could pay the crisis" alongside successful business ideas that ended up being big companies. The tagline reads "An idea can change the world" as in, it only takes an idea to change the world and at IADE Creative University we can give touch how to turn your ideas in big projects.
 
 
 
 
 
 
Web
Display Campaign
 
The display campaigns are directly related to the content. In the first banner, the news are related to the closing of yet another
3 hospitals in Portugal. The banner shows the Angry Birds logo with the message:

This idea could build up to 20 hospitals and re-rise those who were closed.
 
In the second banner the news are related with Portugal debt crisis and the amount of interests the country is paying
to the International Funding Entities. The banner shows Nike's logo with the message:

This idea could pay the entire debt interests and FMI a pair of roller skates.
 
Mobile
Mobile App

The App would show 2 different logos and one sentence, for example, "This idea could pay all the health expenses plus it could  make 10 million friends". For this sentence, the right logo would be Facebook's. The game proceeds with other logos and different sentences.