Euro Accident helps corporations, organizations and individuals develop their health situation and manage illness and its consequences with insurance financing.
Euro Accident is different from most other insurance companies in that they work preventively by encouraging their clients to live ahealthy lifestyle. They wanted a new visual identity to better convey this. However, they wanted to keep their old logo.
When re-designing their identity I took inspiration from the sports-, fitness, and whole foods industry to give Euro Accident an active and fresh look. In the photos we see Swedish elite cross-country skier Charlotte Kalla who fully embodies Euro Accidents philosphy and is a prime example of how a healthy lifestyle helps you succeed - induvidually and professionally.