Eugenio De Riso - Graphic Designer | Self Brand Image |
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About

The brand was created with the intention of simbolize what are my main characteristics, that are speed and reliability. In it are inherently diff… Read More
The brand was created with the intention of simbolize what are my main characteristics, that are speed and reliability. In it are inherently different symbols: • The sail to indicate motion, speed; • The sails present in it are 3, to invoke the various symbological aspects of the number: perfection, the trinity, creativity as an expression and development of the intellect; • Also in the sails is an inherent progression, which indicates growth, it according to the diagonal opera. Read Less
Published:
Il  marchio nasce con l’intenzione di trasmettere quali sono le mie principali caratteristiche,
ossia velocità e serietà.
In esso sono insite diverse simbologie: 

 
• La vela, ad indicare movimento, velocità;

• Le vele presenti in esso sono 3, a richiamare i vari aspetti simbologici
del numero: la perfezione, la trinità, la creatività come espressione
e sviluppo dell’intelletto
;
 
• Inoltre nelle vele è insita una progressione, che sta ad indicare la crescita,
il tutto seguendo la diagonale lirica.


| ENG |
 

The brand was created with the intention of simbolize what are my main characteristics,
that are speed and reliability.
In it are inherently different symbols:

• The sail to indicate motion, speed;

• The sails present in it are 3, to invoke the various symbological aspects of
the number: perfection, the trinity, creativity as an expression
and development of the intellect
;

• Also in the sails is an inherent progression, which indicates growth,
it according to the diagonal opera.


 
Inspiration
Initially I wanted my brand represent a crown, a symbol that always belong to me, but in reality it would distract from what I really wanted to communicate.
So I decided to join the crown with a symbol that could be representative of my main feature, speed.
My choice then fell on the wind.
But since this is immaterial and perhaps too abstract to be represented, I decided to tack on something which could represent it in a material way, and then from there, the sail.
So, finally, I reached what I'm searching for, an optimum shape that would combine the two bases.
Costructive of the pictogram
Constructive of the logotype
Union of pictogram and logotype
After, the choose of the istitutional colours:
And so the definitive Brand
The next step has been to create my own corporate image