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Etcetera asked Mischa Rozema to direct the first spot in their new campaign for Dutch energy provider, Essent. The 45 second spot presents Essent… Read More
Etcetera asked Mischa Rozema to direct the first spot in their new campaign for Dutch energy provider, Essent. The 45 second spot presents Essent's philiosophy and brand values. Mischa's solution was to create a highly creative, apparently 'hand-crafted' visual spot focusing on paper techniques, which combines live action elements with CG and motion graphics. Read Less
Published:
Essent - State of the Union
Director: Mischa Rozema
Production: PostPanic
Agency: Etcetera

Etcetera asked Mischa Rozema to direct the first spot in their new campaign for Dutch energy provider, Essent. The 45 second spot presents Essent's philiosophy and brand values. Mischa's solution was to create a highly creative, apparently 'hand-crafted' visual spot focusing on paper techniques, which combines live action elements with CG and motion graphics.