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Request of the design brief A conceptual re-design solution – that will contrast from the actual CD album cover design. Optimization of the brand… Read More
Request of the design brief A conceptual re-design solution – that will contrast from the actual CD album cover design. Optimization of the brand. First Insight The advance „Esbjörn Svensson Trio“ had gained during the years with their own music compositions, with the position as „Europe‘s most successful jazz musicians“ since 1993 in Scandinavia and then worldwide, due the tragically scuba diving accident of Esbjörn Svensson in 2008, unfortunately thereby the music and „Esbjörn Svensson Trio“ is near-threatened to sink into oblivion, regardless whether they introduced a totally new perspective into the Jazz scene, who succeeded in attracting different cultural and musical audiences. Unique solution Essential fundaments Advance in musical diversity and attraction of various audiences. Creating a strong statement in the Jazz scene. Interprating and melting different music genres. Compositions of unheard unique music tracks by Swedish composer Esbjörn Svensson. Read Less
Published:
 
 
Esbjörn Svensson Trio: From Gagarin's Point of ViewBranding, 2012

The theme of this work is based on the expression of a Swedish Jazz trio formed in 1993,
which consists of Esbjörn Svensson, Dan Berglund and Magnus Öström. The afford to create a new CD cover design was
only one part I intended to proceed within this request, where the conceptual strategy for the re-design is based on two key-ideas: Innovation in Jazz Music, aesthetical and rhytmical composings.

The Re-Design on the current design of the album cover „From Gagarin‘s Point of View“
will be a limited and ultimate compilation as a tribute to Esbjörn Svensson, a phenomenon that reaches into the piano,
and plucks the strings, searching for the sound of a guitar, who cautiously experiments with percussive accents,
and dives into the depths of the orchestral-inspired forms.

The work and detailled Design instruction was printed on 120gr fine coated paper,
with traditional Chinese bookbinding technique on A3 large sheets bound with metal spiral on long side.