Last year artist Jeremy Hutchison's show Err featured a series of 'incorrect' versions of products he commissioned from different factories. His … Read More
Last year artist Jeremy Hutchison's show Err featured a series of 'incorrect' versions of products he commissioned from different factories. His latest project is to launch these limited edition pieces as a new range of dysfunctional luxury products called Erratum.
Produced by the Paradise Row gallery the objects in the new Erratum brand include a saw with its teeth at the tip of the blade, a Moleskin notebook with two spines, and a cheese grater with no holes.
As in the Err series, each product in the Erratum range has been deliberately made with an error – at the discretion of the person making it at the factory. But this time the objects are part of a branded range; the emphasis is on the luxury status inferred by the denial of the object's normal function. Fittingly, the collection has now been beautifully photographed, and is also showcased in a slideshow at http://www.erratum.co/.
"Utility is unaspirational," says Hutchison. "True luxury occurs beyond utility. The Erratum brand targets sophisticated thinking." Read Less