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Last year artist Jeremy Hutchison's show Err featured a series of 'incorrect' versions of products he commissioned from different factories. His … Read More
Last year artist Jeremy Hutchison's show Err featured a series of 'incorrect' versions of products he commissioned from different factories. His latest project is to launch these limited edition pieces as a new range of dysfunctional luxury products called Erratum. Produced by the Paradise Row gallery the objects in the new Erratum brand include a saw with its teeth at the tip of the blade, a Moleskin notebook with two spines, and a cheese grater with no holes. As in the Err series, each product in the Erratum range has been deliberately made with an error – at the discretion of the person making it at the factory. But this time the objects are part of a branded range; the emphasis is on the luxury status inferred by the denial of the object's normal function. Fittingly, the collection has now been beautifully photographed, and is also showcased in a slideshow at http://www.erratum.co/. "Utility is unaspirational," says Hutchison. "True luxury occurs beyond utility. The Erratum brand targets sophisticated thinking." Read Less
Published:
Comb  
 Cricket Bat
Note Book
 Skateboard 
 Shoe 
Violin 
 Football 
 Golf Club 
Tennis Racket 
Pencil  
Pipe  
Saw  
Shape Sorter  
Walking Stick