They wanted an innovative and tech focus way of collecting business cards while keeping it fun. I was tasked with coming up with the design of the stand and a way to accomplish the task set out. the idea was born of creating a microsite for the event that would require people to register (so the business cards part was sorted out ) and then try to find a white collar criminal where about in Africa. Using a set of clues and images for the 3 day.
Delegates couldaccess the competition via their smart phones or tablets using a QR code or viaiPads or a touch screen located within the EY exhibition stand.