Erica Angyal Branding - Pink Diamond
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About

About

Branding concept for Erica Angyal.
Published:
Erica Angyal - Pink Diamond
Branding Concept
Background

Erica Angyal is a nutritionist, health consultant, speaker, and international author of books on health and beauty.

Erica’s greatest passion are the areas of preventative nutrition and holistic anti-aging strategies and she has made it her life’s mission to empower and inspire people to maximize their health, beauty, and well being “from the inside out”.

Born in Sydney Australia, Erica graduated from the Sydney University of Technology in 2000 with a Bachelor of Health Science in Acupuncture. She received her diploma in Nutrition from Nature Care College in Sydney, and is a member of the Australian Traditional Medicine Society (ATMS). Erica is the official nutritionist to Miss Universe Japan since 2004 and has been featured in a myriad of newspapers and magazines, ranging from Nikkei Health and The Japan Times, to Vogue and Elle Japon.

Her bestseller, “Sekai 1 No Bijo Ni Naru Diet” was rated the No. 1 Food book in 2009 by Japan’s International Food and Culture Association, and was the first ever diet book in Japan to hit the No. 1 ranking on ORICON. First released in 2009, it is now in its 18th edition with 360,000 copies in print, and has been translated into Chinese, Taiwanese, and Korean. Erica has been featured extensively on all major Japanese Television channels, including NHK, Fuji TV’s Mezamashi and Tokudane, TBS’s Osama Brunch, NTV’s enormously popular “Sekai 1 uketai jugyou” and TV Asahi’s “Tetsuko no Heya”.


The Brief

The brief was to create a brand image for Erica Angyal that projects the image of a professional nutritionist and   expresses her core message "beauty from within". 

The Primary target audience is Japanese females in their 30's and 40's interested in health, nutrition, beauty and well-being, followed by Asian females in their 30's and 40's.
Inspiration
The inspiration for this concept is the pink diamond; Erica credits some of the success of her second book to the diamond on the cover. To girls around the world, a diamond symbolises glamour, beauty, success, marriage. It made sense then for them to see all of the above as possible outcomes of their diet re-engineering.

And so this concept is based on the diamond - and its precise beauty.