Branding of eric Llongueras (http://ericllongueras.com)
The colors are an important part of the mark, the right colors define the character and personality of the brand
The typography suggests a contrast with the sinuous curves of the symbol. We will use a Helvetica for small bodies and long texts.
The symbol is preferable to be on target, if not it may be best to go up one of the additional colors. It is designed to work with any of the additional color on the inside and white or black on the outside
When the logo is whole behaves like the symbol because the font has the same properties as the outer part of the symbol.
To provide greater decorative richness, were created additional forms extracted from the symbol of the brand.
With these figures patterns were created to place additional forms
The shapes usually work with an additional color or main color. The background color will be a combination of dark gray for the pattern and black for background.