Eric Alexander came to me first with a need for a logo. His positive attitude, flexible progressive style and dedication to fit his customers needs and goals makes him a super partner for financial planning. Eric has wonderful metaphors to help people understand money and cash flow examples, and this stems from one of them. The logo is a symbol of how small decisions in money create large effects over time, like ripples in water. In this case, the wave effects also make an "E", to represent Eric's personal touch that he puts in everything he does.
His other branding pieces, as we'll develop over time, will also inherit the look and feel for a cohesive brand reputation that is uniquely Eric Alexander.