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The object of the exercise was to redesign an existing product to improve its function. I chose Equate Severe Cold Multi-Symptom. The original pa… Read More
The object of the exercise was to redesign an existing product to improve its function. I chose Equate Severe Cold Multi-Symptom. The original packaging lacks a strong sense of hierarchy and is difficult to navigate. I chose focus on bringing a better sense of clarity to the product including the drug facts while trying to consider the realities of a generic store brand. Read Less
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