To redesign a local website in dire need of help
The orchard itself is gorgeous with a lovely prospect of the entire farm, which I turned into a letterhead on each of the pages. The little apple drawings I took out of the updated version of their logo that I created and then used throughout, in navigation and also in the apple varieties section, and yes, I did research what each variety looked like. To continue with the vintage charm I added scalloped edges to all the pictures.
The true 'fall flavor' though came from the leaves that surround the content. These are leaves that I dried years ago and than laminated to preserve. They finally where able to have a purpose beyond just beauty. I was thinking that maybe the site would have a different design each season... but does anyone think of visiting orchards any time of the year that isn't fall? I know I don't. The tricky bit of this design was that the second page had to be expandable, so that more content could be added. This was hard in that I didn't want the antique paper creating lines... I got it right... eventually.