We were approached to create a visual identity for an environmental services company. The company provides a number of services including environmental cleaning, waste removal and grounds maintenance.
They wanted an identity that was inclusive of the vast range of services that they offer, rather than simply focusing on environmental cleaning as had been done in the past. ESS mostly offer heavy duty environmental services. It was important that the identity had an industrial feel, but also had a strong environmental stance. The branding also had to attract new customers that were not necessarily involved within industrial sectors, but still required their services.