This bag was designed with several purposes in mind:
1. To promote the brand outside the stores (one of which happens to be in a very transited area)
2. To generate in the customer the idea of buying in a fashion, luxury and lifestyle store
3. To communicate Queretaro's indigenous population culture and crafts since the Otomí women make the products available at the store
4. To contain medium to large quantity of products, mainly women's clothes
5. To open and close only with the pressure the construction offers at the top of the bag, so it would be reusable and ready to use as a gift box.
6. To be as easy to carry as luggage (tourists buy a the airport store while waiting for their flights)