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Rebranding INDEPCO to Ensemble
Published:
THE CHALLENGE
The challenge for this assignment was to rebrand INDEPCO and take the ethical garment manufacturer beyond Haiti and onto the shelves of fashion retailers worldwide. We also wanted to raise awareness of  its business model in hopes of inspiring change.
 
THE APPROACH
In order to sell this model to major fashion retailers, INDEPCO needed a more consumer-facing name and message. Along with a new ID, “Ensemble” was chosen as the new name for the brand for its double meaning.
 
To launch the project, we created an inspirational video that was used online as well as at industry tradeshows.
We also designed a sustainable stationery package that included a simple logo stamp and stencil for times when high-quality printing isn’t available.
 
(Animation generously created and donated by TANTRUM)