Enooki, Society of Photo-reporters of Slovenia, is a charity organization, which with each year's auction of donated photos, tries to help day to day life of blind and visually impaired people.
Development of the approach to organizing the auction included renovation of the pre-existing visual identity as well as promotional elements, exhibition and the auction itself. Redesign required development of noticeable identity, based on a pre-designed catalogue of the exhibition (author Ranko Novak), and as much as possible, financial savings regarding printed materials.
To visit the final event (auction), the public was notified with personal invitations and a series of newspaper ads, which articulated visual perception of people with visual impairment.
Many well known Slovenians have attended the auction. From high political figures (President of the Republic and Government and mayor of Ljubljana) to media celebrities.
The efficiency of our work was proven by significant increase of the auctions profits.
In cooperation with
professor Ranko Novak, mentor
Jernej Stritar, co-mentor