A new logo, new packaging, and new ads for the Energizer brand. I based the colors, style, and concepts on the target consumer as well as designed the packaging for both the flashlights and batteries keeping in mind not only how it would look on the store shelf, but also the ease and efficiency for the consumer to open the package as well as store it.
Logo: based on the company quote, that they make "The world's longest lasting battery."
Packaging: based on the iconic battery symbol on a cell phone; a matchbox design.
Ads: based on relative symbols and common devices that still use batteries.