Encubrimientos exhibition at Instituto Cervantes
Client description: Encubrimientos is an exhibition organized by the Instituto Cervantes, an institution that was founded by the Spanish government in 1991 to promote the Spanish language, the Spanish and Hispanic American culture. The central head office of the institution is located in Madrid. ENCUBRIMIENTOS is the exhibition organized by the Cervantes Institute in the framework of the festival PhotoEspaña in 2010.
Brief: Encubrimientos (cover-ups) is the ironic of “Discoveries” the name that AECI gives to the review and selection of Latin American photographers work to display at the festival. Image should be modern and fresh avoiding Latin American cultural clichés.
Approach and solution: The concept of cover-ups (Encubrimentos); we used the lenticular material that produces images depending on the viewer’s angle. We used the lenticular material on the cover and back of the book and also for the exhibition signage. We imitated the effect on the typography.