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design: Carel Fransen year: 2012 client: Graphic Design Festival Breda (competition) size: 420x594 mm (A2) Every year, the Graphic Design Festi… Read More
design: Carel Fransen year: 2012 client: Graphic Design Festival Breda (competition) size: 420x594 mm (A2) Every year, the Graphic Design Festival (biannual) in Breda organizes a 'Poster Project', which is an open call for designers all around the world to design a poster about the theme of the festival. From all contestants, the five best poster would be printed and exhibited around the city of Breda, together with the posters of fourty-five invited designers. The theme of this year's edition was "Empathy versus Greed". For my submission, I looked at the way someone's brain processes information in such a way that the two feelings are 'created'. I visualised the brain as a motherboard with different cores for the different feelings and capacities. But even though the central processing unit for 'empathy' is present, unlike the rest, it is very poorly connected. The whole poster is made in Illustrator in eighteen consecutive hours (it was a long, long day). Unfortunately, despite the good feedback I received from the organisation, it just didn't make it in the final selection. Read Less
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