A tribute to Emerson Fittipaldi for the 40 years of the first Formula 1 Championship.  All work commissioned by Giclée Studio for their client Hotel Transamerica in São Paulo. The chosen area is the Boteco HT. Hotel Transamerica is known for hosting most of the F1 teams as it is the nearest to Interlagos circuit. Therewqere various phases in the project, as it started as a tribute to Emerson who confirmed his presence and even sent some of his personnal portfolio with the JPS team photos. As it turned out the, due to sponsorship restrictions, which led to a new briefing, the  final project became a simple decoration with the HT bar logo replacing all evidence of any historical images. Only the entrance wall remained to illustrate Fittipaldi's path to the first Formula One Championship to be conquered by a Brazilian.

Project 1

Project 1 Artwork

Project 1 Artwork

Outside panels

Memorablia wall

Piano and window  panel

Bar

Columns

Tables

Project 2

In this final project all logos that were on the art work were erased. On second thoughts the client later wanted all photos including cars to have their historical logos erased. Some pieces were not produced as the budget downsized by more than 50%. The bar, most of the collumns, memorablia panel, window and piano background  were eliminated. As to not look too bleak someartwork  pieces were re-introduced in the final project with budget adjustments.

Project 2

In this final project all logos that were on the art work were erased. On second thoughts the client later wanted all photos including cars to have their historical logos erased. Some pieces were not produced as the budget downsized by more than 50%. The bar, most of the collumns, memorablia panel, window and piano background  were eliminated. As to not look too bleak someartwork  pieces were re-introduced in the final project with budget adjustments.

Artwork

Piano stage and window

Columns

Final images of the project. It was installed over the last week end. Still waiting for the pictures. As soon as I get them I publish them.

Tables

Final Installation
Final images of the project. It was installed over the last week end. Still waiting for the pictures. As soon as I get them I publish them.