• Emergen-C
    Campaign for Pfizer's new product Emergen-C, a vitamin and electrolyte supplement that dissolves into water. Whether it's helping you fight germs or recover from a night on the town,  the campaign reminds people of the every day moments that one could use a bit of 'Kapow'.
    Agency: Juniper Park
    Client: Pfizer
    Copywriting: Jonathan Careless
    Illustration: Kyle T Webster