Elm Juice Packaging Redesign

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  • Elm Kelterei Packaging Redesign

    Elm Kelterei is a concern in Germany that produce Bio Products specialy bio juices.
    The Job was to find a new graphic Phylosophie for the new Packaging.
    Simple, clear and smart. This are the Design principes.

    The Juice % are always 2/3 Apple juice + 1/3 extra fruits.
    This mix princip was taken to make the Graphics on the Products.
  •  This is the old Logo of Elm Kelterei

  • The handmade signatur of elm ist a strong symbole ob the biological Knowhow of the concern.
    Show also the Art in the production of quality bio juices.

  • All the fruits that Elm used to produce the Juices have a circle shape.
    So i work with the most simple form. The Circle.
  •  2/3 Apple juice and 1/3 Black Elder
  •  The bottles have a dark color, as the taste of the juice.