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Elidor (the Turkish brand name for Sunsilk/Unilever) has requested an interactive application for the launch of its "Thickening Volume" line, whi… Read More
Elidor (the Turkish brand name for Sunsilk/Unilever) has requested an interactive application for the launch of its "Thickening Volume" line, which promises every girl an expert touch at home. We played around the idea of "going-out hair" and came up with the "Friday Night Hair" concept. Almost every girl has an event to attend on a friday night, whether it's a friendly house gathering or a major concert. It's the most important day of the week to feel the need to get poshed-up. Our Facebook application scanned through the previous Facebook events of users, got a general idea of the user's style and offered the user a making-of video of the most appropriate hairdo among our 3 different hairstyle approaches. These 3 different hair styles were presented by 3 different fashion bloggers with the different fashion styles to match their hair. Then, users were encouraged to post their own makeover photos and join a "who's hotter" kind of duel challenge online. The user with the most votes won discount cheques from famous fashion brands and users who elected the winner, won themselves Elidor product packages. Read Less
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Elidor (the Turkish brand name for Sunsilk/Unilever) has requested an interactive application for the launch of its "Thickening Volume" line, which promises every girl an expert touch at home.

We played around the idea of "going-out hair" and came up with the "Friday Night Hair" concept. Almost everybody has an event to attend on a friday night, whether it's a friendly house gathering or a major concert. It's the most important day of the week for many girls to feel the need to get poshed-up.

Our Facebook application scanned through the previous Facebook events of users, got a general idea of the user's style and offered the user a making-of video of the most appropriate hairdo among our 3 different hairstyle approaches. These 3 different hair styles were presented by 3 different fashion bloggers with the different fashion styles to match their hair. Then, users were encouraged to post their own makeover photos and join a "who's hotter" kind of duel challenge online. The user with the most votes won discount cheques from famous fashion brands and users who elected the winner, won themselves Elidor product packages.
Creative Group: Elif Kavalcı, Görkem Yeğin, Muharrem Hüner, Ahmet Terzioğlu
Flash Developer: Emrah Özer
Flash Animator: Enis Kılıç
Application Developer: Feyzullah Daldal
Front-end Developer: Emre Çakmakçı
Sound Design: Zeynep Bozok
Brand Management: Bihter Tabak
Project Management: Aslı Ergüzel
Social Media: Başak Engin, Didem Çetin
Campaign Management: Mert Alankaya

Production: Bandit Productions
Director: Uçman Balaban
Visual Direction: Can Uzer, Nuri Yılmazer
Post Production & Editing: Bandit Productions

2012.