Elephant / Final Project
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Elephant - second hand clothes shops A second hand garment has a history, a memory, a story. Aside from the physical evidence of the use it unde… Read More
Elephant - second hand clothes shops A second hand garment has a history, a memory, a story. Aside from the physical evidence of the use it underwent, it also conceals emotional baggage. A garment has not only a past but also a future - whoever will buy it will continue its story. The chain is unique in that the story of each garment is attached to it. 'Elephant', since elephants are known for their good memory. The chain is international, allowing a large stock for searching and exchange. The graphic language draws a parallel between traditional and contemporary handcrafts: between cross-stitching, patchwork, knitting and crocheting on the one hand, and pixel art on the other; between stitching charts and ASCII art. Despite the use of different techniques, the processing has not changed - what went out of fashion will always return into fashion. Final project at Shenkar College of Engineering and Design. Photos by Yasmin & Arie. Read Less
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The tags attached to the garments.
The tag is a magnetic card specifying basic facts about the garment. The customer can pass the card through a computer present in the store to read the garment's full story.
Elephant's catalogs focus on the prominent trend of the season, giving it historical, cultural and personal background.
Winter catalog
Spring catalog
Summer catalog
Wrapping paper
Thank you!