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'Elefante' is a print newsletter that encourages the reader to take part of the "slow food movement", a movement where its main idea is enjoy the… Read More
'Elefante' is a print newsletter that encourages the reader to take part of the "slow food movement", a movement where its main idea is enjoy the little details from life and live a slower daily routine . The design process involves the name, slogan, layout, and editorial design of the magazine; making the reading process a delightful experience. After plenty of explorations with concepts that represent a calm and relaxed feeling, the final result was 'Elefante' which means elephant in spanish. Every detail is well selected from the light color palette to the outstanding Eames Century Modern typeface. Read Less
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'Elefante' is a print newsletter that encourages the reader to take part of the "slow food movement", a movement where its main idea is enjoy the little details from life and live a slower daily routine . The design process involves the name, slogan, layout, and editorial design of the magazine; making the reading process a delightful experience. After plenty of explorations with concepts that represent a calm and relaxed feeling, the final result was 'Elefante' which means elephant in spanish. Every detail is well selected from the light color palette to the outstanding Eames Century Modern typeface.