Election Website Campaign

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  • Election Website Campaign
    Multimedia campaign to promote a consumer website.
  • A campaign to promote a presidential election site launched by Gannett, a Fortune 500 media company. The site gathered the resources of all Gannett's local news properties to deliver a comprehensive election source. The campaign targeted well-meaning Average Joes (and Janes) who want to do their civic duty and cast an informed vote; potential voters who absolutely do not want to wade through the press releases and voting records. Instead, they would prefer to get a quick idea of who stands for what.
  • Clockwise starting at top left: Online banner; life-size stand-up; newspaper ad.
  • Newspaper ad.
  • One of three concepts selected from an initial brainstorming session and developed for consideration.
  • Second of three ideas developed for consideration. This was the initial sketch developed for the final concept showcased above.
  • Third of three ideas developed for consideration.