Elastic Creative - Marshall McLuhan

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  • *STILL UNDER CONSTRUCTION*

    I have recently been given the brief by Elastic Creative, to create a 60 second motion graphics piece to commemorate the life/work of Marshall McLuhan. Having had to choose one or more of McLuhan's inspirational quotes, I have generated my interpretation of one of his messages. By understanding/acknowledging the fast development of art and technology, you can use it as a medium to tell the present day, what is going to happen to it. Art is a way of passing information.
    The quotations used were:

    "Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it."

    "Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts."