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About

Print, web and tv campaign for the Argos and Sony series "El Sexo Débil"(The weaker sex)
Published:
El Sexo Débil promotional campaign

We create, wrote, shot and design: Graphics, TV promos, Opening credits sequence and a web experience for this mexican series/telenovela produced by Argos and Sony.

"El Sexo Débil" means the weaker sex and is a mixture between a telenovela and a black comedy about the life of a very MACHO oriented family in México who tries to survive in the new "liberal" society.
TV campaign
We wrote, shot and edited tv ads for this, Argos and Sony Latin American series, using a Red One camera and a Phantom camera for the super slow shots.  This campaign consisted in 5 spots. Each one of them shows the psyche of each of the main characters from the point of view of the psychologist of the family.
Graphics
Creative concept and copy:   Jerry and Leo Rodríguez
Graphic Designer: 
                  Jesús Villavicencio
Graphics (Magazines and newspaper)

Web Site and Interactive tools
If you want to check out the full experience click here.