• El Sexo Débil promotional campaign

    We create, wrote, shot and design: Graphics, TV promos, Opening credits sequence and a web experience for this mexican series/telenovela produced by Argos and Sony.

    "El Sexo Débil" means the weaker sex and is a mixture between a telenovela and a black comedy about the life of a very MACHO oriented family in México who tries to survive in the new "liberal" society.
  • TV campaign
    We wrote, shot and edited tv ads for this, Argos and Sony Latin American series, using a Red One camera and a Phantom camera for the super slow shots.  This campaign consisted in 5 spots. Each one of them shows the psyche of each of the main characters from the point of view of the psychologist of the family.
  • Graphics
    Creative concept and copy:   Jerry and Leo Rodríguez
    Graphic Designer: 
                      Jesús Villavicencio
  • Graphics (Magazines and newspaper)

  • Web Site and Interactive tools
    If you want to check out the full experience click here.