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El Remanso is a luxury polo ranch in the heart of one of Argentina’s renowned polo regions. We were asked to develop their branding across all ke… Read More
El Remanso is a luxury polo ranch in the heart of one of Argentina’s renowned polo regions. We were asked to develop their branding across all key areas. The first port of call was to update their logo, so we completely revamped it to match the sophisticated environment in which it exists. Both elements, the heraldic symbol and accompanying logotype, were completely re-drawn from scratch. The unique feature of the ranch is it’s duel purpose. On the one hand you can relax and unwind in luxurious surroundings, whilst on the other you can fill your (polo) boots with an action-packed sporting adventure. We celebrated this by creating differing photography styles that were juxtaposed with each other to represent the casa (house) and the polo. The brochure featured a horse hair texture on one side (representing the polo), and leather on the reverse (representing the casa) to reflect the duality. The viewer could then flip the brochure over to read from either end, depending on their bias of interest. The stitched binding referenced the fine craftmanship of the polo equipment and house furnishings, and silver foil logos gave a luxurious feel. The casa section created an air of calm and relaxation with soft colours reflecting the soft pastel shades of the casa’s interior and exterior decor. Evocative words were juxtaposed to further emphasise the casa’s qualities. Meanwhile, the polo section ramped up the pace and intensity with bold typography (from an Argentinian typographer) and grainy black and white action shots to give a sense of motion and excitement. The centre spread of the brochure used a panoramic landscape from the grounds of the estate to denote the change in orientation from the casa section to the polo section so the viewer could seamlessly flow between the two. High quality heavyweight paper stocks and silver foiled logos were used for the stationery, with added touches for the business cards, which used a suede-like paper to give the feel of brushed leather and/or horse hair, and the compliment slips were the same proportions as a polo field. We even created pencils that were mini polo mallets to leave in the rooms for guests to use and take home as a memento of their stay. Similarly to the brochure, we split the website into two sections but made it easy for the user to flick between the two. The juxtaposing layouts conveyed the relevant style whilst also allowing the photography to shine through with a retracting menu panel. Read Less
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