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This spice packaging for El Mexicano creates presence on a busy shelf and work for two markets: Spanish- and English-speaking. The labels feature… Read More
This spice packaging for El Mexicano creates presence on a busy shelf and work for two markets: Spanish- and English-speaking. The labels feature colors that differentiate spice types and are cheap to print. Read Less
Published:
EL MEXICANO SPICE PACKAGING
Packaging, 2009

This is a proposal for the El Mexicano food company, which has both Spanish and English markets. To create shelf appeal and escape the sea of red and yellow capped spices in supermarkets, a colorful system was created. Six colors differentiate the origin of a spice, so it's easier to identify on a shelf. The labels are made with two spot colors to save on money.