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In this past 2012, we redesigned the new graphic campaign for Restaurante el Galeón set in Canet. The client needed a makeover and a new language… Read More
In this past 2012, we redesigned the new graphic campaign for Restaurante el Galeón set in Canet. The client needed a makeover and a new language for communication. We analyze their particular case concluding that undoubtedly its greatest value was the food they offered and the particular environment. Read Less
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In this past 2012, we redesigned the new graphic campaign for Restaurante el Galeón set in Canet.
The client needed a makeover and a new language for communication. We analyze their particular case concluding that undoubtedly its greatest value was the food they offered and the particular environment. This is a restaurant in front of the Playa de Canet d'En Berenguer, beautiful beach, natural dune which changes customer visits into a real enjoyment. Thanks to this, the slogan emerged: Nice seaside, which seems to convey what the Galleon offers.
 
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Obviously, the graph of the new campaign was complemented by their claim, so we got to work.
The intention was to create a series of images evoking feelings of calmness, romanticism, even hedonism because as we say, it is a pleasure by the sea.
To achieve this, we thought that the creation of the illustrations was a good way. We could get some results with a poetic  touch and even closer to the target if we drew them.
Below we show part of the process and some details of the first illustration and graphic picture of the new campaign.
 
 
Evidentemente, la gráfica de la nueva campaña debía complementarse con su claim, así que nos pusimos manos a la obra.
La intención era crear una serie de imágenes, que evocaran sensaciones de calma, romanticismo, incluso de hedonismo, ya que como decimos se trata de . Para conseguir esto, la creación de ilustraciones nos pareció una buena manera. Podríamos conseguir resultados envueltos de cierta poética y a través del dibujo, acercarnos más aún al objetivo.
A continuación mostramos parte del proceso y algunos detalles de la primera ilustración y a la vez primera imagen gráfica de la nueva campaña.
Vector drawing of pure forms but with irregular outline, which gives a warm, handmade look.
Dibujo vectorial de formas puras pero con trazo irregular, que le aporta un aspecto más artesanal y cálido.
Use of taint and harmonize colors.
Uso de colores tenues, y bien armonizados.
 
Final result: An image showing serenity and pleasure towards our feelings by the sea.
Resultado final: Una imagen de serenidad y de placer para los sentidos junto al mar.