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Our assignment was to redesign a package that visually wasn't strong. I chose blueberry soup from Ekströms. Wanted to give the blueberry soup/jui… Read More
Our assignment was to redesign a package that visually wasn't strong. I chose blueberry soup from Ekströms. Wanted to give the blueberry soup/juice/drink a homemade feeling, so the packaging, paper and typo was specifically designed to give it that homemade and handmade feeling. In the front of the packaging there is a big photo of the different berries to clearly show the difference between the flavours. Underneath there is a water drop to show that you blend the powder inside with water, then you end up with the finished product; the soup/juice. There is also 33% less packaging then the previous one. And the paper bags inside that contains the powder, uses 50% less paper. So this new and improved packaging is much more environmentally friendly. Read Less
Published:
Ekströms Wildberry Soups
Redesign and Student Work
Our assignment was to redesign a package that visually wasn't strong. I chose blueberry soup from Ekströms. Wanted to give the blueberry soup/juice/drink a homemade feeling, so the packaging, paper and typo was specifically designed to give it that homemade and handmade feeling. In the front of the packaging there is a big photo of the different berries to clearly show the difference between the flavours. Underneath there is a water drop to show that you blend the powder inside with water, then you end up with the finished product; the soup/juice. There is also 33% less packaging then on the previous one. And the paper bags inside that contains the powder, uses 50% less paper. So this new and improved packaging is much more environmentally friendly.

Featured:

- Going to be featured in [BranD] Magazine (Issue coming November 2012)
All three soups.
Blueberry  Soup // Front and back
Raspberry Soup // Front and back
Blackberry Soup // Front and back
All three soups
To open just drag the top off.
Close-up back 
Close-up back
Paper: 200gm matt paper with a little texture, off-white color.
Seen from the side.
Before, original packaging.
 Process
Sketchbook
Sketchbook
Sketchbook
Sketchbook
Sketchbook
 Featured in BranD Magazine November/December Issue 2012