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Identity redesign proposal for eight Inc. architecture studio with 90+ designers, 8 locations on 3 continents. Their holistic approach has gen… Read More
Identity redesign proposal for eight Inc. architecture studio with 90+ designers, 8 locations on 3 continents. Their holistic approach has generated extraordinary value for clients like Apple, Citibank, Virgin Atlantic and Tesla. Inital logo, a plain number 8, did not represent them well. It could be misleading and did not have an additional value to it. So my creative solution for this was to make it more unique, iconic and easy to apply across various branding materials. I played with positive and negative space but still had in mind not to loose legibility of the number. In addition to the logo, an image based website was also created. As well as a basic stationary which is accompanied with orange color and copper foil on bussines cards. (y) 2013, Art direction & design. (c) Images eight Inc. Read Less
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