Eight & Horizon
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Twin identities developed for Eight & Horizon - an exclusive boutique gaming lounge and hotel suite. 2012 NZ BEST AWARDS FINALIST: Small Scale I… Read More
Twin identities developed for Eight & Horizon - an exclusive boutique gaming lounge and hotel suite. 2012 NZ BEST AWARDS FINALIST: Small Scale Identity BRIEF In 2011 SKYCITY announced plans to open the Horizon suites on Eight, an all-new premium and exclusive level of gaming experience. The brief was to develop a connected pair of identities for both the gaming experience as well as the private suites. PROCESS Given the high-end international clientele, the identities would have to be simple, elegant and universally recognizable, exuding a level of quality and confidence that would speak to SKYCITY’s position as Auckland’s premiere entertainment centre. The idea that drove the design was ‘a slice of sophistication’- demanding a degree of restraint and elegance across all touchpoints. SOLUTION Using the idea we created connected identities based around the eight level of experience- on the eighth floor. An approach inspired by the details and feel of international luxury marques. The simple horizontal slice gave us a distinctive but singular device that could work across each identity. Extensive use of premium materials and finishes such as matte black paper stocks, gold foiling and polished brass across all signage helped deliver the desired look and feel. _ Agency: Designworks Auckland Design: Nick Riley Read Less
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