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Bachelor Thesis, format: 210x260mm, 86 pages, japanese binding
Published:
BA. Thesis Corporate Branding
Editorial Design, Identity
Brands are not only products in our daily life. The brand image is also a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service. Corporate Branding is the practice of using and shaping a company‘s name as a product brand name. The aim of this bachelor thesis is to show both fundamental definitions and the effect of brands in reference to the socalled
Creative Industries. In addition of corporate identity and design development also structure, characteristic and
criteria of corporate brands and - indications were described and analyzed.

Editorial and graphic design for the bachelor thesis "Corporate Branding"
by
Mick Gapp // Brand Design
 
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