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The influence behind this pitch stemmed from the fluidity of fashion shows. They are in constant motion, evolving into a larger art form as a who… Read More
The influence behind this pitch stemmed from the fluidity of fashion shows. They are in constant motion, evolving into a larger art form as a whole - like that of ink in water. The imagery used in this pitch is made completely and only out of photographs of ink in water. The fluid imagery is contrasted by being shaped into geometric forms and then used to produce an image of a model-less attire. The brochure designed then plays on the ink idea further by providing a Rorschach feel - mirrored ink imagery. The postable ticket is also a gift containing perfume. (Because well, who doesn't enjoy free stuff?) Read Less
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