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About

About

Founded in 1937, Economy Candy is an iconic candy shop located in the Lower East Side of New York City. Famous for its vast selection of long for… Read More
Founded in 1937, Economy Candy is an iconic candy shop located in the Lower East Side of New York City. Famous for its vast selection of long forgotten candy brands, owner Jerry Cohen has developed a unique atmosphere that is adventurous, exciting and above all, nostalgic. As a fictitious project, the identity of this company was re-designed to express the lively mix of feelings that customers experience upon entering the store, emphasized by the playful use of patterns and color. Read Less
Published:
Fonts
Color Palette
Pattern Variations
Hand Drawn Logo
Boy and Girl Characters
Business Cards
Letterhead
Envelopes
Print Collateral – Letterhead, Folder and Envelope
Tasting Notes – A fun, interactive activity for customers that lists every type of candy sold in stores and comes with a sticker set so customers and mark what they like/dislike.
Aprons
Gumball Machine
In-Store Candy/Chocolate Packaging
Tote Bags
T-Shirts
Storefront