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The project has a deep social context as one of its main goals is to provide stable working places for people in the region and to show the capab… Read More
The project has a deep social context as one of its main goals is to provide stable working places for people in the region and to show the capabilities and strength of design process. After thorough exploration of the region Lika in mountain part of Croatia showed in the brand book, the region was branded and a group of food products that represent its tradition and way of life were chosen. The products are aimed to the people with healthy lifestyle who care about nutrition values and the origins of the food they are eating. The packaging is designed based on brand values: authenticity, ecologically grown products and large nutrition values. Read Less
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