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As part of their 2012 global marketing campaign, ecolean approached us to create a set of visuals for diverse purposes. The brief was to use the… Read More
As part of their 2012 global marketing campaign, ecolean approached us to create a set of visuals for diverse purposes. The brief was to use their tagline “Lighten Up” as the conceptual foundation to present the package benefits, its openness towards consumers, its low environmental impact, and its overall fun and friendliness. Read Less
Published:
Ecolean - Lighten Up! - Visuals
 
As part of their 2012 global marketing campaign, ecolean approached us to create a set of visuals for diverse purposes.

The brief was to use their tagline “Lighten Up” as the conceptual foundation to present the package benefits, its openness towards consumers, its low environmental impact, and its overall fun and friendliness.

Project info
Client: Ecolean
Production Company: Binalogue

Our role
Concept, creative & art direction, 3d, motion graphics & design

Credits
Photography: Just W
Music: Claudio 'El Maestro' Bonaldi

View project
http://binalogue.com/2012/03/lighten-up/

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©2011 Binalogue
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