Echte Schippers (or as they say in English "Real Skippers") produces events. From product placement to the real building and getting hands dirty. Their identity is based on international maritime signal flags. Messages like "I wish to communicate with you", "I am altering my course to port" and "Positive" work perfect in the visual identity. The type is kept bold and simple so it's easy to use and becomes an identity to work with.
From at least the time of the ancient Athenians, admirals have hoisted various flags as signals to other members of the fleet to take various actions