It may sound like a new Harry Potter title but Eat Your Heart Out & The PRETOX Potion is the Worlds first 18+ cake shop, pushing the concept that cake can never be offensive to the extreme. Brought to you by The Mad Artists Tea Party & PRETOX Drink Alibi, its open between the 28th 31st October 2010, located in the dungeon of Maiden, 188 Shoreditch High Street, London. Selling 666 terrifying Halloween creations each day from the UKs best creators of cake, potions and confectionery.
Some of the fabulous people I shot included, Emma Thomas aka Miss Cakehead, Olly Bolton from Alibi, Sam Bompas & Harry Parr otherwise known as The Jellymongers, George Morton-Clark the amazing artist and last but not least Pete Fowler, The infamous Monsterist.
Below is a behind the scenes video from the shoot and a small selection of imagery. The awesome team responsible for this imagery is:Stylist - SiouxsieHair - Kim RoyMakeup - Charlotte Cowen
Stylists assistant - Ksenia LesnykhPhotographers assistant - Simon PollockPhotographers assistant - Andras BartokClothing Prangsta - CostumiersTo request more images, or for high resolution, please contact email@example.com